KAMON - FINAL PROJECT ELISAVA
Kamon is a communication network that connects children who suffer or are developing an eating disorder, with other children who also have the disease but have improved through a therapeutic treatment that has made them strong to be able to get away from the disorder.
The objective of this tool is the emotional progress of the person, the importance is given to the emotions and not to the symptom (food and physical appearance). Kamon wants to transmit a message of hope and positivism so that there are fewer storms and more sunny days.
APP PROTOTYPE:
Kamon NAMING:
KAMON is a Thai name that is used for both boys and girls, and its meaning in Spanish is "heart or mind". The pronunciation of the word is directly related to the English expression "Come on", which means "come", "come" as an expression of encouragement; it is something colloquial so it would be adapted to the age of the main users, young people.
The meaning of both was adjusted to the concept of the tool, an application based on feelings and with which, thanks to people you contact, you get encouragement, support and improvement. The name of the app was important since it had to flee from the superficiality of the disease, could not be related to TCA, with the word anorexia, bulimia, food or body; but there would only be room for the emotional.
Kamon is full of positive energy, transmits security, tranquility but at the same time strength and desire to go up, not to keep going down. Kamon gives tears but also finds smiles that had been hidden for some time.
Kamon LOGO:
The logo had to transmit a series of ideas so that it was equal to the force transmitted by Kamon:
Emotions, Progress, Life, Tranquility, Youth, Hope, Affection, Communication.
The concept that was adapted to what was wanted to represent: relate the sun with happiness, there is nothing more positive than a sunny day, the sun as mood, sun and optimism go hand in hand. So Kamon could be formalized in a sun; Sun as happiness and happiness as the goal of the application.
The Kamon logo is presented as an animated Gif. The animation starts from scratch with a simple circular shape that fills up as the small circles (rays) that make up the sun appear. Each ray represents the people involved in the emotional progress of the user, as these people join, the sun fills with energy, happiness and life. The shape of the sun works in both animated Gif and static mode, and even the imaginary type as a singular icon.
"AVATARES" graphic code:
The importance of avatars in the application is not free; We wanted to avoid any type of profile photograph, because of the possible comparisons between the users of the tool. It is one of the differences between Kamon and the apps to meet people. The characters had to be simple and graphically related to the app, but they would be the ones that would give the app a touch of color and sympathy.
So from simple forms, the user when he enters the application can customize his avatar, change the type of hair, shirt and colors.
Graphic code "ÁNIMOS":
The moods are personalized messages that can be sent in the application, with the aim of promoting positivism within Kamon. They can also be called "Kamons", since the meaning of naming is related to giving "Come on" support in English. The moods symbolize mimes, words of encouragement, of overcoming, of gratitude. This part of the application is the one that makes others aware, which makes Kamon different from any meeting network. It is a key point to have an application (MOOD Keyboard) within Kamon, it gives prestige and multiplies the chances of getting some spirits that get to get smiles and joys. MOOD designers (and also Notegraphy) would design collections graphically adapted to Kamon and add new styles. The Mood keyboard would already be included in Kamon.
App Tone: MOOD:
Moods are an essential part of the application, based on the concept of the logo (the relationship of a sunny day with happiness), the moods have been related to different weather conditions.
The description of the different states is directly related to emotion and not to the aspect of time; in a close and friendly way he describes from a storm, hail, sun, rainbow ...
Sunny day: I have a nice day
Partly cloudy: I'm not bad at all
Cloudy: I'm absent
Storm: Rain of tears
Rainbow: There is already color
Fog: I'm thick
Graniza: I have a hard day
Snow: I'm cold
Thunderstorm: Do not go near